The purpose of this Programme is to provide financial support to organisers who plan to hold conventions and exhibitions (MICE events) in Macao Special Administrative Region, so as to enhance the internationalisation, marketisation, professionalism, digitalisation and green development of MICE events, and to enhance the competitiveness of MICE industry, contributing to Macao’s appropriate economic diversification, building Macao into an internationally renowned MICE destination, enhancing the role of the MICE industry in terms of driving other industries forward, further promoting regional co-operation, and attracting more MICE projects and business tourists to Macao.
