The “MICE² Macao x Hengqin” logo features the collaborative relationship between Macao and the Guangdong-Macao In-Depth Co-operation Zone in Hengqin regarding MICE. In the logo, MICE stands for Meetings, Incentives, Conventions and Exhibitions. The square (²), on the one hand, represents the integration of Macao and the Guangdong-Macao In-Depth Co-operation Zone in Hengqin in the MICE sector, which has created a new norm of MICE business through “multi-venue events”; on the other hand, it represents the expectation for the MICE collaboration between Macao and Hengqin, believing that their collaboration will lead to an exponential increase in boosting not only the MICE projects but also the business investment brought by the MICE events.
The logo design represents the interlink between Macao and Hengqin. It symbolises the entrance of the Guangdong-Hong Kong-Macao Greater Bay Area that welcomes enterprises and professionals worldwide to share the development opportunities in the Greater Bay Area.
